How to grow the next big podcast on Spotify in 2025 🏆

The Spotify "Now Playing" summit was my Met Gala. Here is what I learned.

This Tuesday, I attended Spotify’s “Now Playing” summit. It was an event for Spotify’s top podcasters; from Emma Chamberlain, to Colin & Samir, to Jay Shetty to Drew Afualo. I was in podcast heaven!

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But at the conference, they made a huge announcement about who and what types of shows they will be promoting in the feed in the upcoming year.

It’s been a while since I walked away from something feeling super inspired but that is how I felt with this! I even made a TikTok briefly discussing the update that had great discussion.

@cocomocoeWhat will the next big podcast to become a household name be doing differently from everyone else in a year from now? Here’s what I took away from the big Spotify announcement yesterday.

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Here is what they want creators to do in 2025 to get pushed in the podcast and shows feed to millions of new listeners:

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