How to jump from an "influencer" to "A-List" status (according to "The Hollywood Reporter")
Legacy media has picked their creators that they declare as "A-List" this year. Plus, why you should start posting videos to LinkedIn + more
(Source: @hollywoodreporter on IG)
For years, I used to feel frustrated by legacy media for not acknowledging creators. But it seems the past few years, the tides have been shifting. “Forbes” began putting out a “Top Earning YouTubers” list and now they have been putting out a “Top Earning Creators” list since 2022.
While I see these lists as an accomplishment for the creator space, I do think they sometimes get things wrong and it further highlights the gap between what the institutions think is popular vs what actually is.
For example, Forbes had to issue a correction on their “Top Earning Creators” list last year after I made a video highlighting a discrepncy with one of the numbers. They said that creator Tinx had a 42% engagement rate. Even the biggest creators and celebrities, like Mr. Beast or Kim Kardashian, sit at around 5-7% engagement on a good day.
They updated the article the next day to list Tinx at a 0.42% engagement rate. That put the whole list and it’s numbers into question, for me.
The Hollywood Reporter released their own version of a top creators list this week. They called it the, “The Creator A-List: The 50 Most Influential Influencers”
I will be breaking down some of the creators that caught my eye on this list and what it might tell us about when to know if a creator has made the jump from “influencer” to “A-List”. What factors determine that?
I will also be talking about the introduction of LinkedIn video and why I think every creator should be on LinkedIn, no matter your niche. Plus, I will be talking about one artist who was a reality TV show reject but has been forming her own audience because the one thing Americans love more than anything is an underdog.
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