The Mr. Beast lawsuit may have ripple effects throughout the creator industry
As creators began diving more into launching their own I.P. with streaming services, the Mr. Beast lawsuit might make traditional media reluctant to work with us again.
As shows like “The Secret Lives of Mormon Wives” take over Hulu and the internet, we are also seeing a tug of war on the other side of traditional media vs new age media.
The new Mormon mom show was inspired by the drama started on #MomTok a few years ago on TikTok by creator Taylor Frankie Paul.
The success of this show is a great example of where I hope the creator world is headed. It is a great example of creators turning their content into an original I.P. with a huge streaming service. Taking their content from lo-fi and filmed on a phone in their bedroom to becoming a show with a camera crew, producers and budget.
Along with this, Amelia Dimoldenberg celebrated earlier this year that her original YouTube show, “Chicken Shop Date”, plus Complex’s YouTube show “Hot Ones”, are now eligible to be nominated for an Emmy. Marking one of the first times a creator can be nominated for a show they created on a social media platform.
Another huge win for creators in traditional media was when vegan mom Tabitha Brown won an Emmy for her original children’s show “Tab Time!” which aired on her YouTube channel.
For decades, traditional media was reluctant to embrace creators that were sometimes driving more views and traffic to their self-run YouTube pages than the cable shows that had been running for decades.
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