“Imitation” of life is social media at its core. That’s why so many are abandoning it. The creators of yesterday are only mad because like the wizard of oz, the curtain has been opened and the sham of the influencer has been revealed. YouTube is a great example of how things have pivoted to small authentic creators and not shenanigans. It’s not on easy mode like many say, but it’s more accessible and relatable than ever before.
Interesting read, I think it only really describes creators that create to get famous though. Is that really the goal? To niche out so much that you can’t be compared to anyone else, seems unrealistic? What do you think?
Thanks for the thought provoking article, really great read Coco!
This is well thought out! I’ve noticed this also. TikTok feels like an Audition stage. Although I found it cringe for most creators simply due to the similar and at times, copy paste of a viral topics/content, this puts it in perfect words on how sticking to a niche stunts evolution of the creator. I also think this is why big creators look to get recognized by the legacy media. Becoming gatekeepers essentially is them trying to protect the niche they created because for a lot of creators on TikTok, the content is essentially just generated.. with little to no soul/authenticity. You nailed it YET AGAIN!
Thank you all for reading this article! Let me know your thoughts below ⬇️
“Imitation” of life is social media at its core. That’s why so many are abandoning it. The creators of yesterday are only mad because like the wizard of oz, the curtain has been opened and the sham of the influencer has been revealed. YouTube is a great example of how things have pivoted to small authentic creators and not shenanigans. It’s not on easy mode like many say, but it’s more accessible and relatable than ever before.
Interesting read, I think it only really describes creators that create to get famous though. Is that really the goal? To niche out so much that you can’t be compared to anyone else, seems unrealistic? What do you think?
Thanks for the thought provoking article, really great read Coco!
Great and articulate view of " legacy" and it's gatekeeper function.
Thought provoking add on with perspective here from a person who shares an experiential take.
Best to you as you have mastered an important chapter in life.
https://www.newstarget.com/2024-12-19-journalist-lara-logan-impassioned-speech-exposing-information-warfare.html
This is well thought out! I’ve noticed this also. TikTok feels like an Audition stage. Although I found it cringe for most creators simply due to the similar and at times, copy paste of a viral topics/content, this puts it in perfect words on how sticking to a niche stunts evolution of the creator. I also think this is why big creators look to get recognized by the legacy media. Becoming gatekeepers essentially is them trying to protect the niche they created because for a lot of creators on TikTok, the content is essentially just generated.. with little to no soul/authenticity. You nailed it YET AGAIN!