What can we learn about branding from the it girl who took an age-old marketing concept and turned it up 100 notches to become on the most talked about beauty brands of 2024?
Hi! I noticed you used The Devil Wears Data's chart (the purple one) without crediting her. Can you please add the right source? That is not Mintoiro's work!
Cool article. But I noticed that you failed to provide a reference for the chart that you used. The purple chart is from a video by The Devil Wears Data. Can you kindly update your article with the correct reference? Thank you.
The graph was pulled by DWD from Mintoiro, which is linked out. So I linked the original source and also credit DWD in the deep dive podcast episode for some of the additional info
I know DWD. That chart was created by her. It was not from Mintoiro. The original source is the YouTube video by DWD. Please make this correction. The DWD has already commented on this video and asked you to please do so.
Updated both my written post and video! I love DWD videos and thank you for the correction so I could give the right reference ❤️ Appreciate the call out!
completely forgot about her “Who’s In My Bathroom?” series until you mentioned this. i hadn't even realized her whole feed changed but i remember the kripsy kreme launch too! this really made me realize how quickly this all occurred and how her team was able to pivot on the creative. really interesting
Hi! I noticed you used The Devil Wears Data's chart (the purple one) without crediting her. Can you please add the right source? That is not Mintoiro's work!
Cool article. But I noticed that you failed to provide a reference for the chart that you used. The purple chart is from a video by The Devil Wears Data. Can you kindly update your article with the correct reference? Thank you.
The graph was pulled by DWD from Mintoiro, which is linked out. So I linked the original source and also credit DWD in the deep dive podcast episode for some of the additional info
I know DWD. That chart was created by her. It was not from Mintoiro. The original source is the YouTube video by DWD. Please make this correction. The DWD has already commented on this video and asked you to please do so.
Oh okay I will correct when I’m home! I didn’t realize she did the survey and not mintoiro sorry!
All good! It happens! Thank you for responding and make the change :).
Updated both my written post and video! I love DWD videos and thank you for the correction so I could give the right reference ❤️ Appreciate the call out!
You're the best Coco! I really appreciate this! I loved listening to your episode and enjoyed this article as well :)
completely forgot about her “Who’s In My Bathroom?” series until you mentioned this. i hadn't even realized her whole feed changed but i remember the kripsy kreme launch too! this really made me realize how quickly this all occurred and how her team was able to pivot on the creative. really interesting
Just came across the term "sensory marketing" in the new Los Angeles coffee brand, Couplet. Very cool to read more about it in your article, Coco! Here's the article: https://mtpak.coffee/2023/11/custom-coffee-bags-sensory-branding-coffee/
Another well written and researched article. Thanks for posting it.
i fucking love love love it whenever you give us your insights - so helpful!
I love love love it when an article resonates! ❤️ thank you for reading