Why do people love to hate Coachella — but still show up every year? In this episode of Ahead of the Curve, Coco Mocoe unpacks the brilliant branding behind Coachella 2025, from its viral hate-watch energy to its unmatched halo effect in the influencer and festival economy. Despite constant online criticism, Coachella continues to dominate headlines, shape fashion trends, and launch rising stars.
We’ll cover:
Coachella’s marketing strategy and how it stays culturally relevant
The halo effect and why brands throw massive events around the festival
How creators can learn from Coachella’s polarizing presence to grow their own platforms
Insights on this year’s lineup, standout performances, and who's poised for a breakout moment
🎟️ Full episode on Substack includes Coco Mocoe’s unfiltered thoughts on the 2025 experience, from VIP tacos to the next Chappell Roan.
🎧 Listen now + subscribe at cocomocoe.substack.com
Read my Substack about my predicted trends for Coachella, and the greater festival circuit, this year:
Coachella's Halo Effect: Who’s Benefiting from Festival Weekend—and the 3 Trends Set to Take Over
In today’s FTR (Friday Trend Report), I will be discussing:
“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.
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IG: @cocomocoe
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Email: cocomocoe@gmail.com
