Why are so many of the internet’s biggest mommy influencers Mormon—or ex-Mormon? In this season finale of Ahead of the Curve, Coco Mocoe unpacks the viral Hulu docuseries The Secret Lives of Mormon Wives and the surprising overlap between Mormonism, influencer fame, and algorithm culture.
📲 In this episode:
The rise of Mormon mommy influencers on Instagram, TikTok, and YouTube
How Mormonism’s structure mirrors the blueprint for MLMs—and why women in the LDS Church are the perfect recruits
Famous Mormon influencers like Hannah Neelman (Ballerina Farm), Nara Smith, and the criminal case of Ruby Franke
The real-life ties between Mormonism and digital visibility: beauty standards, homemaking, and platform-safe content
Why Mormon missionary culture creates social media stars
Astrology of the cast: What the birth charts of Taylor Frankie Paul, Jen Affleck, Whitney Leavitt, Mayci Neeley, and others say about their presence and persona
How The Secret Lives of Mormon Wives breaks the fourth wall in a way Bravo’s Real Housewives never could
💫 Extended episode with even more deep-dive on cast astrology and Bravo vs Hulu production styles is available for paying subscribers at cocomocoe.substack.com
FYI, I’m going on break ⏰
Coconuts! I will be taking a break as I travel to Cannes Lions, Tribeca Film Festival and Europe for summer. This podcast and the trend report will be paused in the meantime. For those of you who pay, you will not be charged while the show and Substack is on pause.
Have a great summer and see you on the other side, coconuts 🥥 ❤️
Email: cocomocoe@gmail.com
Ahead of the Curve with Coco Mocoe is the podcast for people who need to know what’s next. Hosted by media analyst and trend forecaster Coco Mocoe, this show breaks down the latest in marketing, pop culture, social media, and the creator economy—before it hits the mainstream. Whether it’s decoding brand strategy, analyzing viral moments, or predicting the future of fame, Coco dives into the cultural shifts shaping our digital world. If you’re a marketer, content creator, or just chronically online, you’ll leave each episode smarter, sharper, and a few weeks ahead of your group chat.
🎙️ Ranked in Apple’s Top Marketing Podcasts & a Substack Best-Seller 🧡
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