I loved this! The concept of a brand world is 1000% what's going to bring this next generation of brands to the forefront. People want to be immersed in a world where we feel disconnected. If a brand is struggling to establish their world a good exercise is asking "what does my brand like?" or "what does my brand hate?" as if it's a person. Helps bring color to the world!
Mad Men vibes, definitely! Thanks for showing the photos of her album sleeves. That was fun to see and put the whole picture together. Also, very cool to see you have a CD player. Did you recently decide to start investing in the tactile again or you’ve always listened to music that way?
Yes, it was called befriending Taylor Swift. She also signed a deal with Island Records who seem to know how to promote her music (same with Chappell Roan!)
super insightful perspective, the secret sauce is repetition and world building! And I loved the tips you gave at the end for creatives and brands to stick to something distinctive and expand from it whilst keeping the promise!
I feel like Chappel is another good example of this, once she created a distinct look her career took off, It’s a very interesting marketing strategy
Crossing my fingers for some Kellerman Halloween costumes this year!
https://open.substack.com/pub/mkhanshahani/p/savage-pieces-of-understanding-sigmund?r=4q2315&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
I loved this! The concept of a brand world is 1000% what's going to bring this next generation of brands to the forefront. People want to be immersed in a world where we feel disconnected. If a brand is struggling to establish their world a good exercise is asking "what does my brand like?" or "what does my brand hate?" as if it's a person. Helps bring color to the world!
lovelovelove this! bookmarkin 🖇️🖇️
I love seeing marketing used for quirky good rather than insidious bad. 🙌🏾
Marketing and pop culture- what a treat. I enjoyed this insight!
This was a great article. It provided alot of examples and clearly laid out the messaging.
What a great piece! I loved reading this 💗 Very useful insights as I work on my branding moving forward.
Mad Men vibes, definitely! Thanks for showing the photos of her album sleeves. That was fun to see and put the whole picture together. Also, very cool to see you have a CD player. Did you recently decide to start investing in the tactile again or you’ve always listened to music that way?
😊
Yes, it was called befriending Taylor Swift. She also signed a deal with Island Records who seem to know how to promote her music (same with Chappell Roan!)
You ate so bad with this!
Coco I am enjoying your Substack SO MUCH!
Thank you, Christine! Means a lot coming from you as a fellow creator ❤️
Spot on
Thank you so much! ❤️
super insightful perspective, the secret sauce is repetition and world building! And I loved the tips you gave at the end for creatives and brands to stick to something distinctive and expand from it whilst keeping the promise!
I feel like I’m the only person in the world who doesn’t know who this is. Is it worth coming out from under my rock for?