Yes, it was called befriending Taylor Swift. She also signed a deal with Island Records who seem to know how to promote her music (same with Chappell Roan!)
Great article, however I HAD to say this because it was bothering me so much lol; she does not give/ portray jaded Stepford wife whatsoever. Her brand is too youthful and upbeat to be jaded. She’s not a trapped and controlled trophy wife, she’s cute and smiley. Coming across “Short n’ sweet”. Her experiences with love are still in the trial and error stage of youth. Surprised by the betrayal, but still hopeful. Jaded women reject sweetness. They believe that being sweet and kind is what allowed them to be taking advantage of and they seem themselves as foolish for being so naive. Olivia Rodrigo has much more of a Jaded vibe (but definitely not stepford wife)
I loved this! The concept of a brand world is 1000% what's going to bring this next generation of brands to the forefront. People want to be immersed in a world where we feel disconnected. If a brand is struggling to establish their world a good exercise is asking "what does my brand like?" or "what does my brand hate?" as if it's a person. Helps bring color to the world!
Nostalgia always wins. I think her stage choreography is also a throwback. Reminds me of Dusty Springfield. Very simple, and the focus is more-so on her voice. Obviously, her concerts are more of a show, but I think when she’s singing songs like, “Hopelessly Devoted To You,” you get the idea of the type of singer she is. She doesn’t need to be doing Tate McRae kinda stuff. It’s nice to hear and see, nothing wrong with Tate tough, she’s been doing great too, just a different brand.
Seems like more female popstars these days can’t even keep their clothes on while singing a song. They don’t have to but yeah, it’s a good way to take the spotlights and get more money, right? These are so-called role models, idolized by little girls over the world. Yeah, we see what’s going on. No wonder this world is going to shit.
I feel like Chappel is another good example of this, once she created a distinct look her career took off, It’s a very interesting marketing strategy
I was thinking the same thing when I was reading this !
I love seeing marketing used for quirky good rather than insidious bad. 🙌🏾
This was a great article. It provided alot of examples and clearly laid out the messaging.
Coco I am enjoying your Substack SO MUCH!
Thank you, Christine! Means a lot coming from you as a fellow creator ❤️
Sexy sells neo-feminism - how shallow/superficial! Maybe because she is a mediocre talent? Nothing new - boring.
Yes, it was called befriending Taylor Swift. She also signed a deal with Island Records who seem to know how to promote her music (same with Chappell Roan!)
Marketing and pop culture- what a treat. I enjoyed this insight!
Crossing my fingers for some Kellerman Halloween costumes this year!
Great article, however I HAD to say this because it was bothering me so much lol; she does not give/ portray jaded Stepford wife whatsoever. Her brand is too youthful and upbeat to be jaded. She’s not a trapped and controlled trophy wife, she’s cute and smiley. Coming across “Short n’ sweet”. Her experiences with love are still in the trial and error stage of youth. Surprised by the betrayal, but still hopeful. Jaded women reject sweetness. They believe that being sweet and kind is what allowed them to be taking advantage of and they seem themselves as foolish for being so naive. Olivia Rodrigo has much more of a Jaded vibe (but definitely not stepford wife)
https://open.substack.com/pub/mkhanshahani/p/savage-pieces-of-understanding-sigmund?r=4q2315&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
I loved this! The concept of a brand world is 1000% what's going to bring this next generation of brands to the forefront. People want to be immersed in a world where we feel disconnected. If a brand is struggling to establish their world a good exercise is asking "what does my brand like?" or "what does my brand hate?" as if it's a person. Helps bring color to the world!
lovelovelove this! bookmarkin 🖇️🖇️
You ate so bad with this!
Spot on
Thank you so much! ❤️
Nostalgia always wins. I think her stage choreography is also a throwback. Reminds me of Dusty Springfield. Very simple, and the focus is more-so on her voice. Obviously, her concerts are more of a show, but I think when she’s singing songs like, “Hopelessly Devoted To You,” you get the idea of the type of singer she is. She doesn’t need to be doing Tate McRae kinda stuff. It’s nice to hear and see, nothing wrong with Tate tough, she’s been doing great too, just a different brand.
Seems like more female popstars these days can’t even keep their clothes on while singing a song. They don’t have to but yeah, it’s a good way to take the spotlights and get more money, right? These are so-called role models, idolized by little girls over the world. Yeah, we see what’s going on. No wonder this world is going to shit.