Great article, however I HAD to say this because it was bothering me so much lol; she does not give/ portray jaded Stepford wife whatsoever. Her brand is too youthful and upbeat to be jaded. She’s not a trapped and controlled trophy wife, she’s cute and smiley. Coming across “Short n’ sweet”. Her experiences with love are still in the trial and error stage of youth. Surprised by the betrayal, but still hopeful. Jaded women reject sweetness. They believe that being sweet and kind is what allowed them to be taking advantage of and they seem themselves as foolish for being so naive. Olivia Rodrigo has much more of a Jaded vibe (but definitely not stepford wife)
I loved this! The concept of a brand world is 1000% what's going to bring this next generation of brands to the forefront. People want to be immersed in a world where we feel disconnected. If a brand is struggling to establish their world a good exercise is asking "what does my brand like?" or "what does my brand hate?" as if it's a person. Helps bring color to the world!
Yes, it was called befriending Taylor Swift. She also signed a deal with Island Records who seem to know how to promote her music (same with Chappell Roan!)
Nostalgia always wins. I think her stage choreography is also a throwback. Reminds me of Dusty Springfield. Very simple, and the focus is more-so on her voice. Obviously, her concerts are more of a show, but I think when she’s singing songs like, “Hopelessly Devoted To You,” you get the idea of the type of singer she is. She doesn’t need to be doing Tate McRae kinda stuff. It’s nice to hear and see, nothing wrong with Tate tough, she’s been doing great too, just a different brand.
say what you will but she doesn't sound GENUINELY nostalgic to me. instead, she's like that one person that scrolls pinterest a lot and makes it her own brand, like she invented a new style
people respect 90s artists and before way more because they had the guts to be authentic, instead of relying on someone else's fame for the sake of marketing
And here I am thinking it's because of her voice quality and singing words that sound like she wrote compared to many other artists. She sounds like she has lived through her lyrics. But it was an aspect I hadn't thought of, using a homage to the 60s as a selling point. That's a good twist in the mix. I was wondering if you could perhaps elaborate on the concept of not breaking the 4th wall. What does that mean?
'Breaking the 4th wall' is a concept that originated with the theater. A theater stage has three visible walls--left, right, and back. The actors treat the part of the stage facing the audience as the invisible 'fourth wall'. They don't acknowledge the audience--to do so would be to break the illusion of theater and remind the audience that they're watching a fictional story. It's expanded to be used in a lot of fiction--when a character in a book or movie or comic acknowledges that they're just a character and breaks the illusion that it's a real story, it's called 'breaking the fourth wall'. Deadpool does it a lot, if you're familiar with him.
For Sabrina Carpenter, that means she's not breaking the illusion of her '60s/Mad Men persona/album/concerts.
I feel like Chappel is another good example of this, once she created a distinct look her career took off, It’s a very interesting marketing strategy
I was thinking the same thing when I was reading this !
Was thinking the same thing!
I love seeing marketing used for quirky good rather than insidious bad. 🙌🏾
This was a great article. It provided alot of examples and clearly laid out the messaging.
Coco I am enjoying your Substack SO MUCH!
Thank you, Christine! Means a lot coming from you as a fellow creator ❤️
Sexy sells neo-feminism - how shallow/superficial! Maybe because she is a mediocre talent? Nothing new - boring.
"i can't relate to desperation"
how ironic that sabrina herself sung the above line
Great article, however I HAD to say this because it was bothering me so much lol; she does not give/ portray jaded Stepford wife whatsoever. Her brand is too youthful and upbeat to be jaded. She’s not a trapped and controlled trophy wife, she’s cute and smiley. Coming across “Short n’ sweet”. Her experiences with love are still in the trial and error stage of youth. Surprised by the betrayal, but still hopeful. Jaded women reject sweetness. They believe that being sweet and kind is what allowed them to be taking advantage of and they seem themselves as foolish for being so naive. Olivia Rodrigo has much more of a Jaded vibe (but definitely not stepford wife)
I like Roderigo better. Idk why
I loved this! The concept of a brand world is 1000% what's going to bring this next generation of brands to the forefront. People want to be immersed in a world where we feel disconnected. If a brand is struggling to establish their world a good exercise is asking "what does my brand like?" or "what does my brand hate?" as if it's a person. Helps bring color to the world!
Marketing ruins beautiful things
Yes, it was called befriending Taylor Swift. She also signed a deal with Island Records who seem to know how to promote her music (same with Chappell Roan!)
Marketing and pop culture- what a treat. I enjoyed this insight!
Crossing my fingers for some Kellerman Halloween costumes this year!
Nostalgia always wins. I think her stage choreography is also a throwback. Reminds me of Dusty Springfield. Very simple, and the focus is more-so on her voice. Obviously, her concerts are more of a show, but I think when she’s singing songs like, “Hopelessly Devoted To You,” you get the idea of the type of singer she is. She doesn’t need to be doing Tate McRae kinda stuff. It’s nice to hear and see, nothing wrong with Tate tough, she’s been doing great too, just a different brand.
say what you will but she doesn't sound GENUINELY nostalgic to me. instead, she's like that one person that scrolls pinterest a lot and makes it her own brand, like she invented a new style
people respect 90s artists and before way more because they had the guts to be authentic, instead of relying on someone else's fame for the sake of marketing
And here I am thinking it's because of her voice quality and singing words that sound like she wrote compared to many other artists. She sounds like she has lived through her lyrics. But it was an aspect I hadn't thought of, using a homage to the 60s as a selling point. That's a good twist in the mix. I was wondering if you could perhaps elaborate on the concept of not breaking the 4th wall. What does that mean?
'Breaking the 4th wall' is a concept that originated with the theater. A theater stage has three visible walls--left, right, and back. The actors treat the part of the stage facing the audience as the invisible 'fourth wall'. They don't acknowledge the audience--to do so would be to break the illusion of theater and remind the audience that they're watching a fictional story. It's expanded to be used in a lot of fiction--when a character in a book or movie or comic acknowledges that they're just a character and breaks the illusion that it's a real story, it's called 'breaking the fourth wall'. Deadpool does it a lot, if you're familiar with him.
For Sabrina Carpenter, that means she's not breaking the illusion of her '60s/Mad Men persona/album/concerts.
Thank you for the brilliant breakdown of the 4th wall! And fir linking it to the wall!
You're welcome! :)
There was a Friends episode where Monica broke the wall. It was in the bloopers but I never quite understood the whole background of it.
https://open.substack.com/pub/mkhanshahani/p/savage-pieces-of-understanding-sigmund?r=4q2315&utm_campaign=post&utm_medium=web&showWelcomeOnShare=true
lovelovelove this! bookmarkin 🖇️🖇️
You ate so bad with this!
Spot on
Thank you so much! ❤️