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Coco Mocoe
Who will become famous for the next 18 years, now that Pluto is in Aquarius 💫

Who will become famous for the next 18 years, now that Pluto is in Aquarius 💫

I am not an astrology expert, this is just for fun hehe.

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Coco Mocoe
Mar 21, 2025
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Who will become famous for the next 18 years, now that Pluto is in Aquarius 💫
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In January of 2025, Pluto officially moved into Aquarius for the next 18 years. Pluto is the planet of mystery and as The Astrology Podcast says, “Pluto can make big things small and small things big.”

“Wolf of Wall Street” is a movie that is the pinnacle of Capricorn energy that came out mid-Pluto in Capricorn

The celestial body of transformation, death, and rebirth, Pluto has spent the last 16 years (2008-2024) in Capricorn, an earth sign tied to institutions, authority, and hierarchical structures. Now, Pluto has begun its long journey through Aquarius (2024-2043), a forward-thinking air sign associated with innovation, technology, and radical social shifts.


“Goodbye Gatekeepers”: The transition of Pluto in Capricorn to Aquarius marks a seismic shift in how we will create, consume, and define art and media. And who will find fame and success, as well.

Under Pluto in Capricorn, we saw the rise of monopolistic media empires, the dominance of streaming giants, and content shaped by power structures. As we move into Pluto in Aquarius, we can expect a decentralization of media, an explosion of technological creativity, and art that challenges societal norms in unprecedented ways. Let’s break down what’s changed—and what’s coming next.

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Pluto in Capricorn (2008-2024): Corporate Control and Prestige Media

Capricorn is the 10th zodiac sign on the zodiac wheel which represents the house of reputation, career, power and discipline. It is one of three earth signs which are most connected to money and material possessions.

The Kardashian family the same year their new show aired on E! Networks

Pluto’s time in Capricorn (2008-2024), the sign of power and reputation, led to an increase in people finding fame and success when they focused on material possessions and corporate prowess. Think about the Keeping Up With the Kardashians or The Apprentice. Both shows that launched in the early 2000’s when Pluto moved towards Capricorn and both shows were ones that revolved around showing off your money and capitalistic gains. But as Pluto moved away from Capricorn in 2024 and into 2025, both shows had completely come to an end as people became disenfranchised with seeing the growing wealth gap thrown in their faces.

Pluto’s journey through Capricorn reshaped art and media through the lens of control, hierarchy, and financial power. This period was defined by the consolidation of media empires (hi, streaming!), the rise of prestige television (“Game of Thrones”, I’m looking at you), and a deep emphasis on status-driven creativity (the Paul brothers).

A look into one of Netflix’s first offices (2013)

The Rise of Streaming Monopolies

One of the most significant Pluto-in-Capricorn shifts was the dominance of streaming platforms. Netflix, which transitioned from DVD rentals to streaming in 2007, exploded in the 2010s, becoming the gold standard of entertainment. Alongside Netflix, corporations like Disney (which acquired Marvel, Lucasfilm, and Fox) and Warner Bros. created near-monopolies over content. Art was increasingly filtered through corporate interests, prioritizing profitability and intellectual property (IP) franchises over independent creativity.

It is fascinating that Netflix grew to popularity during Pluto in Capricorn. And their first, original series House of Cards, which catapulted the streaming service to household acceptance in 2013, was about a power struggle of the highest degree — politics. A very Capricorn theme.

We also saw the rise of music streaming platforms, like Spotify (which launched the same exact year Pluto moved into Capricorn in 2008). Less and less do people listen to music on decentralized radio stations and instead opt for a centralized listening experience on their favorite, singular music apps.


Prestige Television & The Power of Institutions

The era of “peak TV” saw high-budget, institutionally-backed series like Game of Thrones (2011-2019), Breaking Bad (2008-2013), and Succession (2018-2023) dominate the cultural conversation.

Breaking Bad launched the exact year that Pluto moved into Capricorn and the show was about a man who was disenfranchised by his current economic situation and struggling with the healthcare system after being diagnosed with cancer. He turned to criminal activities as a way to cope and ended up finding more respect and power through his alter-ego than when he followed the rules.

Near the end of Pluto in Capricorn in late 2024, we saw an alleged assailant of an insurance exec rise to worldwide fame. A story that has parallels to “Breaking Bad”.

These shows reflected Pluto in Capricorn’s themes of power struggles, legacy, and the inner workings of elite systems. Even in film, The Wolf of Wall Street (2013) and Parasite (2019) captured the excess and corruption of corporate capitalism. These movies thrived in this era because they reflected the energy of the collective, at the time.


Social Media as a Hierarchical Tool

While social media democratized content creation, it also reinforced hierarchies. Platforms like Instagram and YouTube favored influencers with corporate sponsorships, algorithm-driven visibility, and curated personas built for brand deals. The rise of cancel culture and de-platforming reflected Pluto in Capricorn’s interest in public accountability but also reinforced power structures where a few major platforms controlled discourse.


Next up, I will be talking about the shift from Age of Capricorn to Age of Aquarius and what it means for who and what will be embraced by the public. The rest of this article will be available to paying members of my best-selling Substack 🧡

If you are as obsessed with the intersection between pop culture and marketing as I am, consider becoming a member of my best-selling Substack for $9-a-month. For the $9 a month, you will get access to:

  • The rest of this Friday Trend Report + every weekly trend report to stay on top of where internet culture is headed from the lens of someone who is a full-time creator and worked full-time at two major media companies in marketing for 5+ years beforehand

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