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The "Brat" Effect: The Branding of Charli XCX

How Charli XCX used the "power of association" in marketing to turn 2024 into a "brat summer"

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In this episode of ‘Ahead of the Curve’, we talk about the power of association and anti-branding by stu…

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Coco Mocoe
Ahead of the Curve with Coco Mocoe
Coco Mocoe is a marketing professional with a background in entertainment and digital media. From producing videos with celebrities for TikTok and YouTube to dissecting internet phenomenons and trends -- she has done it. And now she will do it weekly on the podcast. Tune in each week for internet news, entertainment stories, rising stars, trend predictions and more. But most importantly, remembering the human behind the handles.
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