Every TikToker's worst nightmare just came true

Become a member of the best-selling Substack to unlock the extended version of every episode: cocomocoe.substack.com

Two weeks ago, I posted an episode of “Ahead of the Curve with Coco Mocoe” that was titled: “Stop trying to be a TikToker”. This episode was about my disenchantment with TikTok after attending their Creativity Summit in Los Angeles. It was so condescending and low-effort. You can listen to the episode on Substack here.

I had no idea when I posted that video that the ban was closer to a decision that ever before. A week later, a D.C. Appeals Court ruled against TikTok in delaying the ban that is set for January 19th, 2025.

You can read more about the ban here.

In today’s episode of “Ahead of the Curve with Coco Mocoe”, we will be talking about why this is the worst possible news for TikTok. Even if the ban gets delayed, the magic of the FYP seems forever lost. Creators are jumping ship as it slowly sinks.

TOPICS DISCUSSED:

• Intro - 0:00

• Previous Episode: “Stop trying to be a tiktoker” - 6:30

• The magic of the FYP algorithm is gone - 11:00

• Why brands are pulling out of brand deals on TikTok - 16:08

• The TikTok Ban Vs. the Death of Vine - 17:30

• Steps to save your TikTok audience - 18:28

• Why TikTok became popular in the first place - 22:29

• How to find what makes you unique - 25:00

• What type of creator thrives on each platform - 28:08

• Why the magic of the TikTok FYP is officially gone - 32:30

• What TikTok should’ve done differently - 35:30

  BEGINNING OF PAID PORTION:

• What platform will replace TikTok - 42:52*

• What do all big platforms have in common - 44:18

• Why Lemon8 and Clapper will never replace TikTok - 47:20

• The Rise of “Ghost Metrics” - 52:00

Become a paying member of the best-selling Substack to unlock the extended episodes of the podcast: cocomocoe.substack.com

REFERENCE LINKS:

• Join my best-selling Susbtack to unlock the extended episodes: cocomocoe.substack.com

• My Amazon Storefront for Creators: https://amzn.to/3ltAuqs

• “Is it cake?” YouTube Short

• Franchesca Ramsey: TikTok Ban Vs. Death of Vine

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“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

Thank you for reviewing the podcast on Spotify and Apple Podcasts!

Follow Coco Mocoe on TikTok, Instagram and YouTube!

• IG: @cocomocoe

• TT: @cocomocoe

• YT: coco mocoe

Email: cocomocoe@gmail.com