Coco Mocoe
Ahead of the Curve with Coco Mocoe
Gwyneth Paltrow: How a Ski Trial Helped Her Re-Brand as Relatable (ft. FluentlyForward)
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Gwyneth Paltrow: How a Ski Trial Helped Her Re-Brand as Relatable (ft. FluentlyForward)

Gwyneth Paltrow has become the most famous "almond mom" with her brand 'Goop' and her odd eating habits. But when it seemed like tides were turning against her, she began a trial for a ski accident in Utah. The trial has made her more relatable than ever, and seemingly by "accident". For more information on the trial, you can read this BuzzFeedNews article here.

Shannon (aka FluentlyForward) and I talk about the dichotomy of Gwyneth Paltrow. What we can learn from a celebrity who doesn't try to be 'relatable' but rather leans into how out of touch she is.

We also talk about this marketing approach in relation to other trending celebrities like Selena Gomez, Hailey Bieber, Ellen DeGeneres and more. Everything is our opinions and all alleged.

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If you want more from FluentlyForward, you can find her podcast landing page here.

Instagram: @FluentlyForward

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cocomocoe@whalartalent.com

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Coco Mocoe
Ahead of the Curve with Coco Mocoe
Coco Mocoe is a marketing professional with a background in entertainment and digital media. From producing videos with celebrities for TikTok and YouTube to dissecting internet phenomenons and trends -- she has done it. And now she will do it weekly on the podcast. Tune in each week for internet news, entertainment stories, rising stars, trend predictions and more. But most importantly, remembering the human behind the handles.
Business & Interview Inquiries: cocomocoe@whalartalent.com
Instagram: @CocoMocoe
YouTube: Coco Mocoe
TikTok: @CocoMocoe