The "Call Her Daddy" Effect (Part 2)

In today’s episode of “Ahead of the Curve w Coco Mocoe”, we will be talking about what comes next for Alex Cooper and “Call Her Daddy” as her 3-year, $60 million deal with Spotify comes to a close. In 2023, she launched the “Unwell Network” and signed Alix Earle, Madeline Argy and Harry Jowsey to her new podcast network. Dave Portnoy, himself, has called her new network a “mini Barstool Sports”. Is Alex Cooper trying to create the sorority house of the internet?

We will also react to some of her best, and worst, interviews on “Call Her Daddy”. 3-years into her record-breaking contract with Spotify, has Alex Cooper gotten better at celebrity interviews or has she gotten worse?

And lastly, we will talk about what comes next for Alex Cooper and why I think she is going to position herself as the Tyra Banks or RuPaul of the podcasting world.

Reference Links:

• The “Call Her Daddy” Effect (Part 1)

• Jojo Siwa “Call Her Daddy” Episode

• Ariana Madix “Call Her Daddy” Episode

• Leah Kateb “Call Her Daddy” Episode (Love Island USA)

• Rob Rausch “Call Her Daddy” Episode

• Tana Mongeau “Call Her Daddy” Episode

• Dave Portnoy “Call Her Daddy” Episode

Time Stamps:

• Introduction — 0:00 

• Table of Contents — 3:57 

• Why did Alex Cooper start the “Unwell” Network — 8:30 

• Comparisons to “Dear Media” — 10:00 

• Barstool Sports vs. BuzzFeed — 11:00 

• Alex Cooper Business Smarts — 16:20 

• Analyzing episodes of “Call Her Daddy” — 22:40 

• Jojo Siwa “CHD” Episode — 22:58 

• Ariana Madix “CHD” Episode — 26:15 

• Leah Kateb “CHD” Episode — 30:50

PAID EXTENDED EPISODE — 33:45 

• Rob Rausch “CHD” Episode — 33:50 

• Tana Mongeau “CHD” Episode — 40:40

• Dave Portnoy “CHD” Episode — 46:40 

• Alex Cooper’s Husband, Matt Kaplan — 54:44

• Why Alex Cooper should launch a show —  56:49 

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Email: cocomocoe@gmail.com

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“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

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