The Tarte Trip: Why do brands send influencers on expensive brand trips? Breaking down the drama & marketing strategy

Ahead of the Curve with Coco Mocoe

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The Tarte Trip: Why do brands send influencers on expensive brand trips? Breaking down the drama & marketing strategy

Coco Mocoe

Jan 21, 2023

Tarte sent big influencers, like Alix Earle, on a trip to Dubai this week and TikTok was confused. Why do beauty brands send influencers on big trips when launching a product? There is a genius marketing strategy behind the chaos.

The viral TikTok that sparked the discussion from Jack Mac Barstool: https://www.tiktok.com/@jackmacbarstool/video/7190226153909521710

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Ahead of the Curve with Coco Mocoe

Coco Mocoe is a marketing professional with a background in entertainment and digital media. From producing videos with celebrities for TikTok and YouTube to dissecting internet phenomenons and trends -- she has done it. And now she will do it weekly on the podcast. Tune in each week for internet news, entertainment stories, rising stars, trend predictions and more. But most importantly, remembering the human behind the handles.

Business & Interview Inquiries: cocomocoe@whalartalent.com

Instagram: @CocoMocoe

YouTube: Coco Mocoe

TikTok: @CocoMocoe

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