Coco Mocoe

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February 2025

How to Become the Most In-Demand Creator in Your Niche Using the "Curiosity Queue" Effect 🪄
From trendy restaurants to "it girls", they all use a phenomenon known as the "curiosity que" to drum up hype. But what is it and how can you use it, no…
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Coco Mocoe
1
How Addison Rae Quit TikTok & Became a Pop Star
This is what I refer to as the "rubber band method" in marketing. Here's how you can apply it to yourself.
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Coco Mocoe
1
41:23
The biggest Substacker of 2025 hasn't started posting yet. Here's what I think they will do that will blow them up.
Substack is hitting a tipping point the way TikTok did in 2019. But the biggest TikTokers didn't come until 2-3 years later. We are reaching that window…
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Coco Mocoe
1
The Internet Hates Female-Founded Brands: Poppi Vs. Olipop
Poppi is under fire for sending out temporary vending machines to influencers but no one is mad at Dunkin Donuts for paying Ben Afflack $10-million…
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Coco Mocoe
45:01
The Poppi Paradox: The curse of being too good at marketing
The talking heads of the internet are mad at Poppi. It almost seems they were too good at garnering attention with their Super Bowl campaign.
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Coco Mocoe
How to spot an industry plant (video)
You haven't truly "made it" until someone starts the rumor that you are an industry plant
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Coco Mocoe
3
50:53
why is gen-z obsessed with the old hollywood aesthetic?
Is this what happens when you become sick of the constant micro-trends being pushed to you on your algorithms?
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Coco Mocoe
1
Maybe being an "industry plant" isn't all that bad 🌱
Is being an "industry plant" really that much of a bad thing? Or is it only "bad" when the pop girls do it?
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Coco Mocoe
4
"the courage to be disliked" from a marketing perspective ✨
What do the most influential celebrities and creators know that most don’t? They know that you must be disliked first to become loved. But why is that…
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Coco Mocoe
3
51:46

January 2025

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