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How to spot an industry plant (video)

You haven't truly "made it" until someone starts the rumor that you are an industry plant
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What do Sabrina Carpenter, Doechii, Chappell Roan, Gracie Abrams and Tate McRae all have in common? They all have rumors swirling that they are "industry plants" all over online forums, especially as their fame reaches new heights, like after the Grammy's.

But do "industry plants" even exist in the music industry? Or is their meteoric fame the by product of hard work, vision and good artist development?

Read my Substack article about the topic: cocomocoe.substack.com/p/maybe-being-an-industry-plant-isnt

TOPICS:

  • Introduction - 0:00

  • Industry plant article - 3:48

  • Chappell Roan industry plant allegations - 4:56

  • The connotations of the term “industry plant” - 6:58

  • Travis Kelce Industry Plant - 8:58

  • Why do people accuse ice spice of being an industry plant - 11:45

  • Why industry plant is really just good artist development - 13:20

  • Aesthetics in breaking big (ex. The Dare) - 15:15

  • Remy Bond - 16:23

  • Breaking out of your “snow globe” (ex. Ash Trevino) - 20:07

Extended Episode atcocomocoe.substack.com ⬇️

  • How big artists build the right team around them (ex. Sabrina Carpenter and Chappell Roan) - 26:15

  • The people on IG who make your favorite artists - 31:05

  • How to get noticed by the taste makers & platforms - 38:48

  • The bamboo analogy for when you feel stuck 48:48

Tap ⁠⁠here⁠⁠ for the extended episode and comments on my best-selling Substack


⁠Ahead of the Curve with Coco Mocoe⁠” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

Email: cocomocoe@gmail.com

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