"Stop watching creators in your niche if you want to stand out"

In today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the reason you should NOT be watching creators and brands most close to you in your niche. Even if you don’t mean to copy them, it could happen even subconsciously. Instead, here are some methods you can use to find your own lane when posting on oversaturated apps like TikTok, Instagram, YouTube and podcasting.

At the end of the episode, I dive into my thoughts on two pop culture topics, which are below:

• The “The Secret Lives of Mormon Wives” on Hulu

• The VMA’s: Katy Perry, Sabrina Carpenter, Chappell Roan + Addison Rae

Only paying members of the official Substack can listen to the extended episode of the podcast.

Additional Source: “The allure of companies like Lularoe for LDS women” by Washington Post

Do you want me to do a deep dive into “Steal Like an Artist” from Austin Kleon for an upcoming episode? Vote here:

AMAZON BOOK RECS:

• “Steal like an Artist” Austin Kleon (9.69 for paperback)

• “Big Magic” Elizabeth Gilbert (11.89 for paperback)

• “The Creative Act” Rick Rubin (19.25 for hardcover)

• “Swipe Up For More!” by Stephanie McNeal (23.29 for hardcover)

Thank you for using my Amazon associate links above as I get a percentage of the sale

“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

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Follow Coco Mocoe on TikTok, Instagram and YouTube!

• IG: @cocomocoe

• TT: @cocomocoe

• YT: coco mocoe

Email: cocomocoe@gmail.com