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"Stop watching creators in your niche if you want to stand out"

As a creator and brand, it can be easy to fall into the trap of making content that looks like everyone else in your niche. Here is how to avoid the trap.
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In today’s episode of “Ahead of the Curve with Coco Mocoe”, we are talking about the reason you should NOT be watching creators and brands most close to you in your niche. Even if you don’t mean to copy them, it could happen even subconsciously. Instead, here are some methods you can use to find your own lane when posting on oversaturated apps like TikTok, Instagram, YouTube and podcasting.

At the end of the episode, I dive into my thoughts on two pop culture topics, which are below:

  • The “The Secret Lives of Mormon Wives” on Hulu

  • The VMA’s: Katy Perry, Sabrina Carpenter, Chappell Roan + Addison Rae

Only paying members of the official Substack can listen to the extended episode of the podcast.

Additional Source: “The allure of companies like Lularoe for LDS women” by Washington Post

Do you want me to do a deep dive into “Steal Like an Artist” from Austin Kleon for an upcoming episode? Vote here:

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AMAZON BOOK RECS:

Thank you for using my Amazon associate links above as I get a percentage of the sale

“Ahead of the Curve with Coco Mocoe” is a marketing podcast that covers internet and pop culture but from a branding angle. Coco Mocoe is a trend forecaster and marketing expert who loves diving deep into why things go viral on the internet and how you can apply that to your own brand or creator journey.

Thank you for reviewing the podcast on Spotify and Apple Podcasts!

Follow Coco Mocoe on TikTok, Instagram and YouTube!

Email: cocomocoe@gmail.com

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Coco Mocoe
Ahead of the Curve with Coco Mocoe
Coco Mocoe is a marketing professional with a background in entertainment and digital media. From producing videos with celebrities for TikTok and YouTube to dissecting internet phenomenons and trends -- she has done it. And now she will do it weekly on the podcast. Tune in each week for internet news, entertainment stories, rising stars, trend predictions and more. But most importantly, remembering the human behind the handles.
Business & Interview Inquiries: cocomocoe@whalartalent.com
Instagram: @CocoMocoe
YouTube: Coco Mocoe
TikTok: @CocoMocoe