"the courage to be disliked" from a marketing perspective ✨

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"the courage to be disliked" from a marketing perspective ✨

What do the most influential celebrities and creators know that most don’t? They know that you must be disliked first to become loved. But why is that? Let's break down "The Courage to be Disliked".

Coco Mocoe

Feb 03, 2025

∙ Paid

What do the most influential celebrities and creators know that most don’t? They know that you must be disliked first to become loved. But why is that?

We break it down in today’s episode of “Ahead of the Curve with Coco Mocoe”. We will be talking about the book, “The Courage to be Disliked” by Ichiro Kishimi and Fumitake Koga.

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"the courage to be disliked" from a marketing perspective ✨

What do the most influential celebrities and creators know that most don’t? They know that you must be disliked first to become loved. But why is that?

TOPICS DISCUSSED:

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